Zanna van der Aa

Initiator Accelerate In Experience

Want to understand how to create transformation with energy and fun? Really impacting the experience of customers and employees? Zanna van der Aa (PhD) has over 20 years of experience in CX and EX and has developed a proven scientific approach. She has worked with large organizations and spent the last 4 years rolling this out internationally from Argentina to Japan, also during COVID translating this to an energizing virtual transformation. Her no-nonsense, pragmatic yet science based approach is a valuable voice in the often hyped field of experience. Her PhD was in the field of contact centers and she was also responsible for reducing 2.5 million in costs in the contact center while enhancing the satisfaction of customer and employees through constantly focusing on CX and the journeys. For more information:
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